QUALIFICATIONS:

• Must be a Graduate of BSBA Marketing, Communication, Business or related field
• Has a minimum of 1-year experience in Marketing, Trade, Brand Building, Advertising
• Familiarity with the latest marketing trends and best practices
• Has an ability to conduct research and analyze data, organizational skills, experience meeting tight deadlines and excellent communication and teamwork skills
• Has a creative mindset

JOB DESCRIPTION:

• Coordinate with the Marketing, Sales, Trade, Product Development, Purchasing and other teams for marketing program development and strategic plans.
• Research markets and study the company brands
• Present and execute creative ideas for overall marketing activities
• Help develop and optimize marketing campaigns (brand building, product launching, promotions, sponsorships, presscon and other events)
• Track budgets in Ad & Promo to maximize gains and reduce costs
• Analyze industry, competition and market trends
• Prepare reports on brand performance, trade marketing and sales
• Lead development and execution of select marketing communication programs and promotional brand activities
• Analyze and report business performance (market share, volume and revenue trends and drivers, competitive performance)
• Lead design projects with artists, local suppliers etc.
• Responsible for consumer insights and brand strategy
• Own program execution and advancement of near commercialization
• Conducts proper orientation and training to Sales/Trade Marketing team
• Supervises Digital Marketing that includes Content Management for Social Media Accounts, monitoring the company's websites and online distribution channels.
• Recommend and oversee online selling platforms' campaigns and promotions (Shopee, Lazada)
• Assist in Influencer Marketing