CHERENZ GLOBAL MANUFACTURING INC. was created out of an unserved market demand.  With 20 years of first-hand knowledge in the manufacturing and marketing of the family brand NIKON.  The people behind Cherenz Global Manufacturing Inc. have accumulated enough experience to merit a thorough understanding of the Philippines' small appliance industry, consumer habits, and preferences.

Our aim is to continue the goodwill of the NIKON brand and place our own creative mark on quality products through the NIKON TOUGH MAMA brand for women's and kitchen appliances (electric fans, rice cookers, hair tools) and through modern flip calendar clocks by international brands TWEMCO and ICON.

We serve and adjust to the corporate requirements of institutions looking for promotional electric appliances all year round as gifts, sales incentives, promo bundling, or seasonal in-store promotions.

TOUGH MAMA is the new generation Home and Personal Appliances designed and built to the exacting standards of the contemporary consumer.  Made from good quality materials and using modern technology, TOUGH MAMA guarantees years of convenience, enjoyment and trouble-free use with the assureance of safety and energy-efficiency.  In addition, all TOUGH MAMA products are priced affordably to make it an essential part of your "smart" modern living.