Key Job Objective:

The Brand Marketing Manager is responsible for the performance, profitability, and promotion of the brand. He / She communicates the brand to potential customers and target audience and drives market share. Directs and works with merchandising, product development, marketing, creatives, sales, and executions to ensure the attainment of sales and marketing objectives.

Responsibilities:

1. Define, formulates, conceptualize, and execute a business plan and strategic development for the brand including but not limited to merchandising, product development, sales, and marketing
2. Ensures branding, prices, product, and product lines fall under the brand guidelines that resonate with current and potential customers.
3. Works with internal and external departments to achieve brand goals (sales, awareness, campaigns, social media, and content)
4. Controls and oversees the budget for merchandising and marketing aligned to brand KPI
5. Reviews performances and recommends appropriate actions for brand profitability, equity, and recognition
6. Prepares brand reports (not limited to sales, budget, business reviews, and updates) as required
7. Identifies a market for opportunities, and viable distribution monitors the performance of accounts/ channels and recommends appropriate action
8. Brand presentation materials and conducts brand/product orientation to all concerned parties both internal and external
9. Market insights and research – local and global, direct and indirect competitors for pricing, product lines, trends, etc
10. Recommend programs to drive market share

Skills:

• Passion and desire to work in branding
• Analytical ability – analyze data, develop insights, etc.
• Understand trends, consumer needs, and behavior
• Industry and market insights
• Strong communication and interpersonal skills.
• Ability to work across departments to achieve results
• Team player
• Run efficient and effective huddles/meetings
• Communicate clear directions, decisions, next steps, and accountability