Own all branded social media channels, including building new channels • Design and implement platform-specific marketing strategies that align with overall business goals (e.g., conversions, lead generation, awareness, etc.) • Develop and execute social media campaigns of varying scope with clearly defined KPIs (e.g., product launches, rebrands, awareness campaigns, contests, etc.) integrated with the brand’s overall marketing campaign plan • Plan and execute the brand’s influencer strategy • Analyze, review, and report on effectiveness of campaigns with quantitative data to maximize results and provide recommendations to improve social media strategies and campaigns.  • Build and implement a social media content publishing calendar to manage content and plan specific, timely marketing campaigns • Lead the creation and/or curation of relevant, original, high-quality content (for all channels and ads), including text, image, and video, to reach the brand’s target customers • Engage with brand followers and fans on social channels • Conduct social media listening and social media monitoring using appropriate tools • Stay informed about trends and tools in social media, marketing, technology and advertising • Create and strengthen partnerships with other brands, social media companies, and influencers • Monitor user-generated content and identify opportunities and potential threats to the brand’s reputation • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns.  • Provide mentoring and guidance to the Social Media Associate 

 At least 5 years of professional experience in Social Media Marketing or a related field  • Bachelor’s degree • In-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Tiktok etc.) and how each platform can be effectively deployed • Ability to effectively communicate information and ideas in written, audio and video format • Knowledge and experience in the fundamentals of marketing • Demonstrated creativity and documented immersion in social media. (Give links to profiles as examples). • Ability to use data to analyze campaign performance and Return on Ad Spend • Ability to the collaborate and lead colleagues (i.e., content development, creation and editing of content, and online reputation management). • Agile and able to quickly respond to social media trends • Strategic and critical thinker, independent, and active problem solver