KEY RESULT AREAS

DUTIES & RESPONSIBILITIES

A.     Marketing Management

·        Create and implement marketing strategies to build brand awareness, and increase market share.

·        Study customer preferences and insights to be used in marketing campaigns and planning.

·        Oversees compliance with visual merchandising, store displays, and other displays in designated sites with principal suppliers ‘standards.

·        Conceptualizes marketing materials/collaterals for events, brand awareness, company flyers/brochures, and dealer development materials, among others, and ensures that these are properly and timely executed to specifications and prescribed standards.

·        Formulate marketing strategies and tactics for different product lines to increase Sales performance.

·        Create a thorough market analysis of the industry and competitors based on the latest trends.

·        Develop Customer Service Programs and a Feedback system

·        Provide feasibility study, and support on setting up of new stores to open.  

·        Maintain good relationships with existing partners and continuously promote the brand through different sponsorship programs and collaborations

B.     Digital Marketing

·        Manage the effective and efficient use of the following platforms to meet marketing objectives on social media, E-Commerce, and Digital platforms. Analyzes post-performance based on engagement metrics and enhances succeeding post content to ensure maximum audience reach and engagements.

·        Website Updating and Maintenance. Ensures that company website contents are accurate and updated.

C.      Events Management

·        Execution of Marketing events based on the Marketing calendar.

·        Secure promotional items and event collaterals.

·        Provide sales reports and analysis/post-evaluation of events conducted.

D.     Online Sales

·        Oversee the Online Sales transactions with ATC Website, Shopee, Lazada, Facebook, and Instagram accounts.

·        Coordinate concerns and resolve issues and/or complaints arising from online transactions.