Established in 1983, Ever Bilena Cosmetics, Inc. started as a nail polish brand and soon explained into a full cosmetics line. Three decades after, Ever Bilena Cosmetics, Inc. has become a powerhouse cosmetics company, gaining leadership for local make-up products. Ever Bilena Cosmetics' strength lies on its extensive distribution, aggressive marketing, competitive pricing strategy, and wide array of products that caters to women of all ages. Acknowledging that men, too, have the need to look good and feel good about themselves, Ever Bilena Cosmetics also offers men's fragnances and grooming products under the Blackwater brand.