JOB OBJECTIVE/S:

Manage day to day marketing activities. Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.

DUTIES AND RESPONSIBILITIES

1. Analyzes, plans and executes marketing strategies in order to meet the company objectives particularly on sales, brand building and market awareness both local and international.
2. Manages the productivity of the marketing plans and projects.
3. Develops and implements marketing plans and projects for new and existing products.
4. Manages and coordinates all marketing, advertising and promotional activities.
5. Determines and manages the marketing budget
6. Develops pricing strategy
7. Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
8. Oversee creation and delivery of advertisements, marketing materials and press releases.
9. Nurture and enrich all external perceptions of the company and growth of market share.
10. Gather and analyze customer insight. Engage consumer on social media.
11. Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
12. Collaborate with operations department to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
13. Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position brand as innovator and leader.

QUALIFICATIONS

• Graduate of Marketing or any related courses
• At least 5 years related work experience
• Technical marketing skills, excellent written and verbal communication skills, excellent in organization, planning, problem analysis and problem solving
• Relevant product and industry knowledge in food retail business