JOB DESCRIPTION:

·      Initiates market research to identify market trends and target customers preferences and analyzed their findings as it affects the business.

·      Formulates, directs and coordinates marketing activities and policies to promote products and to increase brand awareness.

·      Ensure brand presence in online and offline channels

·      Review packaging & positioning of products and recommend for improvement

·      Do market research, competitors’ analysis and identify opportunities for growth

·      Participates in promotional activities and trade shows, and market products and services.

·      Ensures all aspects of the website & social media are up to date.