Own all branded social media channels, including building new channels

• Design and implement platform-specific marketing strategies that align with overall business goals (e.g., conversions, lead generation, awareness, etc.)

• Develop and execute social media campaigns of varying scope with clearly defined KPIs (e.g., product launches, rebrands, awareness campaigns, contests, etc.) integrated with the brand’s overall marketing campaign plan

• Plan and execute the brand’s influencer strategy

• Analyze, review, and report on effectiveness of campaigns with quantitative data to maximize results and provide recommendations to improve social media strategies and campaigns. 

• Build and implement a social media content publishing calendar to manage content and plan specific, timely marketing campaigns

• Lead the creation and/or curation of relevant, original, high-quality content (for all channels and ads), including text, image, and video, to reach the brand’s target customers

• Engage with brand followers and fans on social channels

• Conduct social media listening and social media monitoring using appropriate tools

• Stay informed about trends and tools in social media, marketing, technology and advertising

• Create and strengthen partnerships with other brands, social media companies, and influencers

• Monitor user-generated content and identify opportunities and potential threats to the brand’s reputation

• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns.  • Provide mentoring and guidance to the Social Media Associate

At least 5 years of professional experience in Social Media Marketing or a related field 

• Bachelor’s degree

• In-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Tiktok etc.) and how each platform can be effectively deployed

• Ability to effectively communicate information and ideas in written, audio and video format

• Knowledge and experience in the fundamentals of marketing

• Demonstrated creativity and documented immersion in social media. (Give links to profiles as examples).

• Ability to use data to analyze campaign performance and Return on Ad Spend

• Ability to the collaborate and lead colleagues (i.e., content development, creation and editing of content, and online reputation management).

• Agile and able to quickly respond to social media trends

• Strategic and critical thinker, independent, and active problem solver