Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
JOB DESCRIPTION
Search Engine Optimization Specialist
The SEO Specialist is the key person responsible for page optimization for search engine marketing. He/she will be tasked to continuously improve all the websites the company manages, so they stay optimized and ranks higher on search engines. He/she will ensure healthy brand awareness, traffic volume, and lead volume based on the company's brands and clients' target audience.
Responsibilities
- Build and implement a strategic link-building plan for each website assigned.
- Create SEO optimization strategies that will increase the company's and its clients’ search ranking to aid in achieving long-term goals.
- Collect, analyze data, interpret results, and identify trends and insights to achieve maximum ROI regularly.
- Closely collaborate with the web development team to ensure SEO best practices are properly followed.
- Perform ongoing keyword research, discovery, and optimization for new SEO keywords to use throughout the company website and marketing materials.
- Set SMART goals that will easily demonstrate possible improvements in search engine marketing efforts.
- Monitor daily performance metrics with SEO and webmaster tools such as Google Analytics, Google Search Trends, Google Search Console, SEMrush, and other relevant SEO tools to understand and improve SEO strategy performance.
- Work closely with the content team to write SEO-driven content, such as blog posts and descriptions.
- Use his/her understanding of search engine algorithms to suggest improvements to further boost page experience, Core Web Vitals, and mobile usability of websites.
- Ability to work effectively within a team and independently
- Can start immediately -Work From Home is considered
Responsibilities
- Social Media
- Social Media Page Optimization
- Social Media Monitoring, Channel Management
- Statistical Analysis based on Market and social media analytics research
- Research references for original Social Media Posting
- Social Media Reporting
- SEO
- Ensures Off-Page and On-Page optimization on websites
- Formulate link building guidelines and SEO Metrics / Benchmarks
- Monitor all rankings of websites and make adjustments
- Evaluate data from Google Analytics for areas of opportunity
- Use Google’s Keyword Planner or manually research for keywords
- Identifying proper keywords for SEO implementation
- Keyword targeting depending on performance and research
- Ongoing keyword optimization
- Always be updated on Google’s new updates on algorithms
- A/B testing on link-building initiatives
- Monitor and track Ad Campaigns and Reporting ROI
- Investigate new markets, reporting on suggestions, e.g. budgeting
- Build marketing documentation for internal processes and external documents
- Email Marketing
- Create email marketing campaigns to promote products or services
- Ensure marketing message is conveyed clearly and delivered properly to prospects
- Oversee campaign creation and development
- Create reports on the campaign performance
Successful applicants must also be able to create campaigns for Native Advertising and Affiliate Marketing. That includes...
- Statistic and Reference research
- Development of resources and processes
- Communication for third party assistance
- Campaign tracking
- Campaign reporting
JOB QUALIFICATION
Search Engine Optimization Specialist
The SEO Specialist is the key person responsible for page optimization for search engine marketing. He/she will be tasked to continuously improve all the websites the company manages, so they stay optimized and ranks higher on search engines. He/she will ensure healthy brand awareness, traffic volume, and lead volume based on the company's brands and clients' target audience.
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COMPANY OVERVIEW
DNA Micro, Inc. is a technology services company that has been providing best-in-class technology projects for 22 years. What sets us apart is our collaborative and tailored approach to assisting clientele in crafting cost-effective technological solutions from inception to delivery and support. We rely on the right tools for the job, not a one-size-fits-all tech stack. We empower our employees to make sound, on-the-spot decisions and freely express worthwhile ideas in order to build value into every project.
Our company is a place to learn, create and prosper. We know it takes top-notch people to produce industry-leading work, which is why our team of designers, developers, project managers, writers and artists are always looking to improve through powerful research and development as well as continuous internal education. We treat teamwork as an art form and aim to create a thriving partner ecosystem. All our clients become a part of our team and we take on the challenges and celebrate the victories together.
DNA Micro is not merely fueled by profit. For years, our strong sense of social responsibility has become our impetus to give back to the community not only through monetary assistance but also through volunteerism. We are truly proud of our heritage and while we are serious about the work we do, we still like to keep things light. We listen, learn and laugh!
DNA Micro — turning visions into reality with smart design and the right technology. Build with us.
WHY JOIN US?
We treat teamwork as an art form and aim to create a thriving partner ecosystem. All our clients become a part of our team and we take on the challenges and celebrate the victories together. Our work environment is family-oriented.