JOB DESCRIPTION
Job Description
- Develop and execute marketing initiatives to communicate the brands across its target market
- Obtain and analyze market data to conceptualize programs and strategies that will increase brand awareness
- Lead agencies & cross functional teams in planning and execution of different campaigns
- Setting up, managing, and optimizing campaigns to display ads and retarget them across verticals, such as SEM, display advertising, social media, affiliate marketing, content discovery platforms, etc.
- Should be resourceful and demonstrate a thorough understanding of key performance metrics on various channels.
JOB QUALIFICATION
Key Qualifications
- Bachelor’s Degree in Marketing, Business Administration or any other related field.
- Should demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Twitter Ads, and Display Advertising.
- Should have experience in allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook in order to generate cost effective user actions.
- Certifications on Data Science/ Google courses and the like is a plus
- Experience in handling agency relations in PR or brand advertising would be a plus
- A natural team player with strong interpersonal skills.
- Passionate, hard-working and a self-starter with a sense of urgency.
- Ability to project manage and multitask at scale, in a dynamic and detail-oriented environment.
OTHER JOB REQUIREMENTS
Education
Bachelor's/College Degree
Field of study
Business Studies/Administration/Management
Specialization
Marketing/Business Dev