JOB DESCRIPTION
- Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
JOB QUALIFICATION
- Preferably a Marketing Supervisor / Marketing Assistant Manager
- Graduate of Marketing, Communication, Multi-Media Arts, or any related course.
OTHER JOB REQUIREMENTS
COMPANY PREVIEW
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COMPANY OVERVIEW
Vans, Off the Wall Since 1966, is an iconic, youth culture brand and the original action sports footwear company. Today, Vans is a leading global footwear, apparel and accessory brand available in more than 170 countries worldwide. The Vans brand is driven by creative self-expression, brought to life through the worlds of art, music, action sports and street culture. Our extended family of snowboarding, surfing, skateboarding and bmx athletes, artists, musicians, designers, and photographers provide inspiration and innovation to our products every day. Every Vans' product combines classic style with modern design, comfort and technology, creating an original and authentic mix sold in the best board shops and lifestyle retailers around the world, as well as Vans own network of brand stores and e-commerce sites.