-Performing exhaustive research to gain in- depth knowledge of all customer personas

-Performing extensive research and analysis on consumer thoughts and trends 

-Creating specifications and content appropriate for the brand's customer personas

-Strategizing content pillars and sub pillars

-Planning the editorial calendar and content proposition 

-Collaborating with content management teams to implementary strategy

-Overseeing writing style and for all content 

-Developing content governance guidelines for tone, style and voice of all content, and ensuring they are followed.

-Developing Editorial Strategy, so content is consistent across all delivery platforms

-Conducting periodic content audits.

-Ensuring that content strategy meets business objectives.

-Strategizing and improving content delivery promotion.

-Analyzing content marketing strategy to evaluate it's working or not.

-Delivering quality writing pieces that appeal to our audiences, attract customers and boosts brand awareness.

-Participating in planning and strategizing for inbound marketing campaign execution include content, content schedule, platforms and measurement.

-Submit daily Accomplishment Report.

The content strategist role requires excellent writing skills, client-facing skills and significant SEO Knowledge.

The Strategist must work with the organizations content management system, web analytics platform, SEO research software and other tools that aid the content planning and publication process.