The Media Relations Officer is responsible for cultivating, managing, and deepening relationships with the Media both locally and abroad. The Media Relations Officer shall be able to handle the delivery of required Media Relations services of several accounts with minimum supervision from the BU Head.

CLIENT SERVICING

• Supports the client servicing teams in the delivery of media relations requirements of clients

• Coordinates and regularly updates Head and client servicing teams relating to their media relations efforts or initiatives for specific accounts or accounts

• Provides advice to the client servicing units on proper media positioning of messages or stories considering the clients’ communication objectives

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MEDIA RELATIONS

• Actively participate in activities to connect and deepen relations with media units and contacts for future client or agency requirements

• Coordinates the accurate and timely release of press kits, press releases, media invites, and other media materials, and conducts follow up activities as necessary

• Seeds press releases/kits and invites target media contacts to client’s events through media rounds, emails, or other acceptable communication channels

• Answers enquiries from media through emails, mobile phone, etc.

• Attends client’s events to manage media contacts

• Monitors both print and digital media coverages such as print, radio, and broadcast pick ups, blogs, etc. relating to the client, its brands, competitors, and its industry

• Regularly collates and submits media monitoring report to the client servicing units

• Maintains and updates a database of media contacts from various beats and media organizations for future client or agency use

ISSUES AND CRISIS MANAGEMENT

• Supports the implementation of the strategic direction in handling media contacts in times of issues, crisis, or breaking news

Job Types: Full-time, Permanent

• Bachelor’s Degree in Business Management, Public Relations, Communication, Social Sciences, or related field
• Graduate studies not required, but an advantage
• At least 1 year of work experience in the communication field; Agency exposure for at least 1 year is an advantage