JOB SUMMARY:

The Sales and Marketing Manager is responsible for managing the company's marketing and business development activities. Uses market research and analysis to direct marketing strategy and planning. 

Responsibilities:

• Sales and Marketing Plan

• Establishes marketing goals based on past performance and market forecasts.
• Oversees J2911’s sales and marketing programs. 
• To provide the strategic framework for J2911’s sales and marketing campaign direction encompassing branding, positioning, and value in the market. 
• Responsible for agreed targets, KRA & KPIs
• To lead on implementation, reporting, and reviewing of the strategic and operational sales & marketing plans to drive sales and revenue, elevate J2911’s brand value. 
• To provide strategic sales & marketing guidance to J2911 Corporation’s partners.
• Works within the department budget to develop cost-effective marketing plans for each product or service.
• Establish and expand sales territories and quota, manages budgets, and evaluate sales performance. 

• Marketing Research and Brand Management

• To study, create and develop new markets, programs, products, and ventures for the company in collaboration with other departments to fulfill J2911 Corporation’s Vision and Mission guided by the Company’s core values
• Bring in brands to collaborate and add brand value. 
• Oversees current offerings and comes up with initiatives for new products or services.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.
• Approves and oversees the creative development of promotional materials, website content, digital marketing, and other marketing-related projects.
• Communicates with various media buyers, advertising agencies, and other services to help marketing projects come to completion. 

• Website Management

• Social media management

• Copywriting and content management

• Data analytics

• PR and corporate communications

Qualifications:

• Bachelor's Degree in Marketing, Business, or a Related Field.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Solid knowledge of website analytics tools. 
• Adept experience in marketing research, media channels, client relationships.
• A sense of aesthetics and a love for great copy and witty communication.
• Up-to-date with the latest trends and best practices in online marketing and measurement.