JOB DESCRIPTION
- Analyze user engagement (e.g. click-through and bounce rates)
- Report on web traffic from all social media
- Build and support SEO strategies, including optimizing keywords in content marketing projects
- Identify habits of our online customers and suggest ways to reach a broader audience
- Maintain a cohesive strategy across all platforms to increase our brand awareness
- Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns
- Ensure timely responses to customers and followers’ queries and comments
- Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
- Research how emerging social networks and features can benefit our company
- Update our social media company policy, when necessary
JOB QUALIFICATION
- Proven work experience as a Social media manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- BSc degree in Marketing or relevant field
OTHER JOB REQUIREMENTS
Education
Bachelor's/College Degree
Field of study
Computer Science/Information Technology
Specialization
IT - Hardware