Marketing Administrators are responsible for obtaining market research, such as current trends in their niche and the needs and desires of consumers. This allows the Marketing Administrator to create a target audience and build campaigns and promotions aimed at this group of customers. Some Marketing Administrators will gather this data themselves by analyzing business reports and conducting surveys or focus groups, while other Marketing Administrators will have a staff to gather this information for them, allowing them to focus solely on interpreting the data. They may also be responsible for compiling comprehensive reports based on their findings and presenting the information to upper management

Marketing Administrators with these core skills. If you want to work as a Marketing Administrator, focus on the following.

• Market research practices and techniques
• Experience analyzing data
• Proficiency with programs, such as Microsoft Word, Excel and PowerPoint
• Budget and cost analysis experience
• Knowledge of social media platforms