JOB DESCRIPTION
We are looking for a PPC Lead, specializing in running and optimizing user acquisition campaigns for social / casual games on mobile and desktop.
As part of the Performance Marketing team, you will be responsible for driving new player acquisition across our apps. The role entails creating, managing and optimizing UA PPC campaigns on search engines (Google, Bing.) display networks and social media (Facebook, TikTok, Pinterest, Twitter) as well as influencers, etc.
The ideal candidate is a highly committed and responsible digital marketing enthusiast with an analytical mindset and a data driven approach. A true team leader and player: reliable and up to any challenge, committed to achieve business goals and surpass them
- Achieve and exceed monthly/quarterly performance goals: FTIs, CPI, eCPI, ROAS and additional value metrics
- Setup all advertising accounts and launch new player acquisition efforts in predefined markets
- Plan, Manage and monitor the marketing spend utilization, to be effectively run between various sources according to performance and scale potential.
- Familiarity with setting up PPC testing to build up scale, including campaigns and ads A/B testing
- Create PPC campaigns across various platforms and networks, working with internal stakeholders and team members such as content, creative and BI.
- Analyze performance according to internal KPIs and provide reports on performance metrics
- Conversion uplifts through user journey, creative and copy analysis and optimizations
- Take part in ASO / SEO efforts though keyword analysis and competitor analysis
JOB QUALIFICATION
- 5+ years of hands-on experience in gaming PPC, preferably social gaming
- Desktop and web advertising experience
- SEO / ASO for the main app stores as well as Google Analytics, and Keyword research familiarity
- Strong analytical skills, Excel proficiency and report building
- Working knowledge of HTML, JavaScript, tracking technics and tag management -An advantage
- BA in Economics/Business Management/Statistics/ Digital studies certificate
- Fluent written and spoken English a must, additional languages - An advantage
- Highly independent, fast learner, efficient and organized, proactive approach
- Excellent people & communication skills
- Results oriented, ability to constantly meet & beat goals
OTHER JOB REQUIREMENTS
JOB BENEFITS
WORK LOCATION
MakatiCOMPANY PREVIEW
Dress Code
Language
Telephone No.
Mobile No.
COMPANY OVERVIEW
Our Story
After years of accumulation in the industry, we have laid a solid foundation of game developers. While constantly launching more innovative games that better meet the expectations of players, we also continue to study user habits in depth and continue to expand our market territory and niche markets.
Our Vision
We promise to provide our partners with the most cutting-edge and market-influential products and services. We have always moved towards this goal without changing or giving up. To remove all barriers and concentrate on providing our customers with the most proud products is our vision of not changing.
Customer First
Actively listen to customer needs, carefully build product quality, sincerely provide satisfactory services, and always remember that serving customers is the only reason for our existence.