Haier Group is the world’s leading solution provider to a whole set of home appliance and the distributor through the integration of virtual and physical networks. In the white goods field, Haier tops No.1 in the world.

Founded in Qingdao in 1984, Haier adheres to the innovation system of centering on customers’ needs to drive the sustainable and healthy development. It has grown from a small plant on the verge of bankruptcy into a global group with more than 80,000 employees worldwide and a business turnover of 150.9 billion Yuan in 2011. Its customers cover more than 100 countries and regions around the world.

Global Network Layout of Haier

Haier has been honored as the World's No. 1 Major Home Appliances Brand for 9 consecutive years.

An alliance born with inspiration.

With a proven track record of inspiring innovation and imagination, combined with decades of market insight and the ability to remain relevant in an ever-changing market, HAIER, a world-leader in the appliance industry, decided to cross oceans, reach the Philippine shores and bring to Filipino homes new and exciting home appliances that have helped catapult HAIER into becoming the world's number one major appliances brand in nine consecutive years, an honor bestowed upon Haier by Euromonitor, a much-respected and world-renowned marketing and research agency.

Haier Philippines: Into the Future

The vision is clear for the newHPI: to make Haier a leading first-class brand that creates value for consumers beyond their expectations by offering innovative home appliance products and services; to make HPI a first-class and most respected enterprise that attracts local Filipinos talents to work for and to make HPI an enterprise that is socially responsible in the Philippines. All these and more are over the horizon for HPI, but the immediate agenda, however, is to inspire Filipino homes to live life in a higher standard with more energy-efficient, user friendly and environment friendly home appliances. - ‘Smarter Life, Better Planet’