SONLIE INTERNATIONAL INC.

COMPANY PROFILE

The story begins in 1979, when Tecson Alonzo was convinced by a foreign associate, Mr. Richard Chan, to distribute SAF Instant Yeast in the Philippines. The conditions then in the Philippine baking industry looked formidable for any new entrant. A single company monopolized the market, supplying dry yeast. And further, “instant” yeast was never heard of and seemed unnecessary. Nevertheless, Mr. Alonzo seized the challenge to penetrate the market with the first instant baking yeast in the country. In 1981, Sonlie International, Incorporated was born. As expected, Filipino bakers did not willingly accept this rock-hard, more expensive yeast from France. Most were satisfied with their old technique and were reluctant to switch from dry to instant yeast. But after educating the people and making them aware of the potentials of the product, the market began to embrace this new technology. After years of working hand in hand within the baking industry, Mr. Alonzo saw the many demands of the market. Soon, the company began importing from Europe other complementary products such as bread improvers, cocoa powders, non-stick flexible moulds and trays, flavourings, mixes and concentrates. In an attempt to improve the baking industry of the Philippines, Mr. Alonzo decided to put up a Baking Center in 1991. Since then, the Sonlie International Baking Center has been introducing new procedures and techniquesof a modern,world-class bakery. Tha Baking Center and company technicians also offer seminar courses and the best possible service to its clients. Today, after more than two decades in the baking and confectionary business, Sonlie International is considered the largest supplier of instant baking yeast in the Philippine market and carries only top quality baking ingredients. Sonlie International continues its commitment to provide quality and modern technology in the Philippine baking industry.

Sonlie International Inc. is considered to be the largest supplier of instant baking yeast in the Philippine market and carries only top quality baking ingredients. We continue with our commitment to provide quality and modern technology in the Philippine baking industry.

We ensure to hire the best people, because, as we grow we also wanted our people to grow with us, contributing to the over-all success of the business.

Anyone can choose the right job, but it may be difficult to choose the perfect workplace. Working environment and company culture is just as important as your job. You spend around one third of your life at work, so it makes sense to choose a working environment where you feel happy, supported and contented.

Sonlie International Inc., tends to be more interconnected. The workforce is much smaller you’ll get to know everyone, even the upper management level.

The company often provide great opportunities for employees to obtain different work experiences and discover new skills. Your responsibilities will often stretch outside of those in your job description, so you’ll get a good understanding of what the company does as a whole.  The exposure to diverse roles can aid your development and improve your knowledge of how a company seamlessly works together. This means there’s more opportunity for training and mentoring, so you can advance in your career and reach your goals even quicker.